Breaking News: Leading OTT Platforms to Offer a One-Month Free Subscription for Indian Audience, Move Aimed at Widening Subscription Base

By now we all know the importance of OTT/digital platforms and their impact upon our lives, the pandemic having the environment around us. With cinemas remaining closed for several months & with several issues plaguing the entertainment sector even today, it’s very unclear as to how things would turn out for the industry for the rest of 2021 as well. While the Internet and Mobile Association of India (IAMAI) has been in the news of late for the development of a ‘toolkit’ by 17 major OTT platforms, in line with the implementation of the self-regulation code that was introduced in 2020, now they have made a major announcement, all these 17 major OTT platforms will offer one month’s free subscription to Indian consumers.Continue reading “Breaking News: Leading OTT Platforms to Offer a One-Month Free Subscription for Indian Audience, Move Aimed at Widening Subscription Base”

Cinemas vs OTT Platforms: The Paradigm Shift in Viewership and Film Exhibition

Just as the human species had spent many millennia of living with an exaggerated sense of self- importance, there came into existence a microbe which brought businesses across the world to a standstill and caused all human beings to be sequestered in their own homes. While some people felt caged, a few others found this to be the long awaited sabbatical that they had been yearning for and a break that they could utilize to strengthen the bond with their family members, re-kindle the long lost romance, try their hand at a new hobby or develop a new habit. Continue reading “Cinemas vs OTT Platforms: The Paradigm Shift in Viewership and Film Exhibition”