Netflix India to Officially Allow Login/Password Sharing from 15th April 2023

We all know that Netflix India is undergoing a state of flux and has been under pressure to show an increase in subscriptions, an important matrix for OTT platforms, but something for which the global platform has not seen considerable success compared to some of its competitors. The main reason for the same has been the high subscription costs, the highest across all OTT platforms in India.

Towards the end of 2021 the platform did undertake a price reduction across the 4 plans available in India. As a result the cheapest plan (mobile only) dropped to 149 Rs. monthly (from 199) and the costliest plan (premium) dropped to 649 Rs. monthly (from 799). Though initial reports from 2022 seemed to suggest that these price drops seemed to be helping the platform in India, apparently the reality seemed to be something else altogether.

Hence it was widely speculated that India along with several other key markets for Netflix, could soon see a more rational pricing pattern. This was expected to come into effect towards the end of 2022 or early 2023. Now into the 2nd quarter of 2023, there are people still waiting  eagerly for the announcement of a revised pricing structure, something that is expected to bring a lot more cheer for potential subscribers.

Indian consumers have been largely depending on login and password sharing between friends and relatives, as a mechanism to access Netflix. It is very common to see one person paying for the subscription and sharing the same with 3-4 other friends or family members, the only way by which perhaps they can afford to access the platform. This phenomenon isn’t unique to India alone and has also existed in some other price sensitive markets.

The platform has from time to time indicated that they are studying ways and means to curb this practice. But no one took this seriously, until a few weeks ago when it was being reported that Netflix is planning to take steps to prevent password sharing. This was something that took people by surprise, especially those who were waiting for the new pricing plan. Just when it appeared to confuse people, there’s something now to cheer for & it’s probably the best thing that Netflix India has probably done or planned to do so far.

Netflix India now apparently has decided not to prevent password sharing, rather they plan to officially allow login and password sharing for the Indian market. As per an official source (who chose not to be identified), this should come into practice from 15th April 2023 and the team is contemplating an official announcement. But there is also a suggestion that probably they may not announce this publicly, but do so silently and use this as a tactic to gain more subscribers in India, till their revised subscription plans are ready to be announced.

The Netflix source goes to further add that “we at Netflix India are committed to providing the best of entertainment to our subscribers in India and will ensure that our focus remains on adding more subscribers in the most efficient manner.”

Now if this is not something to be happy to be about this weekend, then what is? Well, you are not alone then as we at MAM would probably welcome such news as well. At this moment here’s wishing all of you a very Happy April Fool’s Day Ha Ha Ha 😀 !!!

P.S- The whole post is intended only as an April Fool’s Day joke and not to be taken seriously.

Yashaswini Dayama & Karanvir Malhotra celebrate one year of their feature film ‘What Are The Odds’

Netflix’s feature film What Are The Odds, a sweet slice of a film about the lives of two school kids from Mumbai. Vivek (Yashaswini Dayama) and Ashwin (Karanvir Malhotra) turned exactly one year today. What are the Odds? a lockdown release feature film, which saw Abhay Deol donning the producer’s hat in collaboration with the makers of Delhi Crime- FilmKaravan Originals is celebrating one year of release today on 20th May, directed by Megha Ramaswamy the film also featured Monica Dogra, Priyanka Bose, Manurishi and Sulbha Arya. The story revolves around two unintentional teenage friends who end-up spending an entire day together. The movie not only did wonders for the audience but also has etched deeply in our hearts.

Reminiscing about the film’s journey, Director Megha Ramaswamy said,  “One Year since our bundle of many joys saw the light of day! It has really been a year full of odd squadding. I cherish every message song and work of art that has poured in from all over. If there was something that kept us hopeful, it was love. Everyday the outpour  of many people/artists creating their piece of art using stills from the film, writing poems, singing covers… it still feels surreal! We are all such a close knit community of friends now. I am thankful I got an opportunity to work with a wonderful cast and crew! This is the start of something special. I hope everyone is home and safe! Thank you for preserving us so endearingly in your kind hearts.”

Adding to the director’s quote, Yashaswani said “Time really flies and how, imagine even in a lockdown. It just feels like yesterday that we were promoting this film, recording bytes, doing our press rounds and adapting to Work From Home.  And here we are, one year to release but still at home. These are very challenging times and we are all trying to get by. I hope and pray that we get back to normal as we know and come out of this in good health. Happy to be celebrating the One year anniversary of What are the Odds. You can now watch it on Netflix India”

Talking about the same, Karanvir said,  “The times are really tough for our country. Having some sort of a silver lining always brings a gentle smile during a crisis, this a catastrophe though so looking at the bright side is extremely hard. Anyway, the silver lining in this case is that my first Independent film  ‘What Are The Odds?’ celebrates its first anniversary. Well there obviously isn’t any celebration as such but it feels good to know that our colourful little film brought some cheer and inspired plenty to dream out loud!(DOL! Is that a term yet?)”

The film was released during the 1st lockdown last year and is celebrating its anniversary in the 2nd. I really hope this cycle doesn’t continue further. The biggest highlight for me after the release has been the artwork people have created and tagged us in. The love people showered through creating doodles, poems, videos etc is special. Feels good to see that two school kids crouching and staring at a fishbowl with a gold fish talking to them miraculously has caught people’s eye and has been recreated the most. Well, it’s kind of symbolic as we’re all staring at the future in the same way hoping for some miracle to unfold.

Talking about the same,  Producer Pooja Kohli said, ” What are the odds? It is a very special film for us. We learnt the art of work from home and it was just the start of the pandemic. Despite the challenges and crises, we sailed through. I really hope that we tide over the second wave soon , to get back on ground & experience human connection once again . Safe & Healthy wishes for everyone.”

What Are The Odds is streaming right now on Netflix. 

Stowaway (2021) Movie Review: Space, Time & Moral Dilemma

I had read couple of accounts in newspaper of how stowaways used to cling onto the wheels of the airplane or hide someplace in the cargo containers of ships, and sometimes in toilets; just to escape from whatever they have been facing. It was never for thrill of it, but always for a specific need like illegal emigration to better pastures.

Continue reading “Stowaway (2021) Movie Review: Space, Time & Moral Dilemma”

Breaking News: Leading OTT Platforms to Offer a One-Month Free Subscription for Indian Audience, Move Aimed at Widening Subscription Base

By now we all know the importance of OTT/digital platforms and their impact upon our lives, the pandemic having the environment around us. With cinemas remaining closed for several months & with several issues plaguing the entertainment sector even today, it’s very unclear as to how things would turn out for the industry for the rest of 2021 as well. While the Internet and Mobile Association of India (IAMAI) has been in the news of late for the development of a ‘toolkit’ by 17 major OTT platforms, in line with the implementation of the self-regulation code that was introduced in 2020, now they have made a major announcement, all these 17 major OTT platforms will offer one month’s free subscription to Indian consumers.Continue reading “Breaking News: Leading OTT Platforms to Offer a One-Month Free Subscription for Indian Audience, Move Aimed at Widening Subscription Base”

Netflix India’s Delhi Crime bags ‘Best Drama Series’ at the 48th International Emmy Awards 2020

Netflix’s Delhi Crime produced by Golden Karavan, SK Global Entertainment and FilmKaravan which is based on the 2012 gangrape-murder case, won an International Emmy in the ‘Best Drama Series’ category, making it the first ever EMMY for India. Delhi Crime, directed by Richie Mehta, starring Shefali Shah, Rasika Duggal, Adil Hussain, Yashaswani Dayama and Rajesh Tailang is a fictionalised crime drama. The story is based on the painstaking investigation into the 2012 Delhi gang-rape which dives into DCP Vartika Chaturvedi’s search for the culprits, as India’s capital city reels in the aftermath of the brutal gangrape.Continue reading “Netflix India’s Delhi Crime bags ‘Best Drama Series’ at the 48th International Emmy Awards 2020”

Class of ’83 Movie Review: A Misfired Shot!

Netflix India has garnered a reputation for churning out one after another boring series and films, I am sure that their recent original film, Class Of ’83 can firmly get a place in the walk of shame. And with this being the of the third collaboration of Netflix with Red Chilies Entertainment after Bard of Blood and Betaal,  should lead them to introspect on the quality of their output. Or may be there is an aim to get the audience to unsubscribe from Netflix, if that is the aim they are on their path.Continue reading “Class of ’83 Movie Review: A Misfired Shot!”

Krishna and His Leela movie review: Love me Two!

Telugu, 2020

Cast:  Sidhu Jonnalegadda, Shradda Srinath, Shalini Vadnikatti, Seerat Kapoor , Jhansi and Sampath Raj

Directed by Ravikanth Perepu

Music by Sricharan Pakala

Streaming now on Netflix

 

Krishna and his Leela, the latest Telugu OTT offering, presented by Rana Daggubati,  is a breezy rom com that is a essentially an update on the age-old ‘one guy-two women’ staple . Though there is certainly no reinventing of the wheel here, director Ravikanth Perepu does put in a neat little job of giving some relatability and rootedness to the whole tricky subject.

Sidhu Jonnalegadda, who is also a co-writer on the film, is introduced in one of those typical cinematic ‘jilted lover boy’ fashions – with the trademark unshaven beard, pondering over life in some picturesque corners of the country. And knowing Telugu cinema, we may easily write offthe rest of the film as one suffering from the Arjun Reddy hangover. But breaking the fourth wall, Sidhu’s character Krishna assures us this could be lighter by asking us not to laugh at his emotional tales. And we pretty get the mood of the film from thereon.

Krishna does not waste time and gets to the heartbreak instantly. We are immediately told how his girlfriend Satya dumps him when she believes the relationship is not going anywhere. The breakup leaves Krishna completely broken, spending the rest of the days crying and sobbing away. It takes a few good time before he decides he is over all these girls and relationship dramas.

But Krishna cannot be kept away from his Leelas for long, and it is no surprise when he ends up immediately falling head over heels over a junior he meets at college, Radha.

As Radha claims, Krishna does not tick off any of her boyfriend material lists. But she still ends up liking the guy and Krishna would believe everything is finally smooth sailing in his love life.  However then comes the hurdle, with a job offering in Bangalore. Having to move out from Vizag, he assures an unsure Radha that they will get this long-distance working.

But things take an interesting turn when in Bangalore, where he runs into his ex-girlfriend Satya. If that is not spice enough, add an attractive roommate (Seerat Kapoor) to the mix. And you know you are getting a perfect recipe for trouble in Sidhu’s paradise.  The rest of the film has Sidhu trying to figure out the Dos and Donts of relationships. The only question is will it be too late by the time he does the figuring out.

KrishnaLeela02

The biggest strength of the movie undoubtedly lies in its restrained writing. At several instances, there is an opportunity to go too melodramatic or score some each cheap laughs, except for a few initial portions involving Viva Harsha. But the writing holds back and avoids falling into the usual easy trappings of Telegu commercial cinema. The characters are certainly well written, especially the women and therefore keeps the proceedings refreshingly relatable and real.

Performances also immensely helps here. After all, it is vital that the audience needs to develop a rooting interest in the characters for this set up to work. And to the credit of the writing team and the trio of Sidhu, Shradda and Shalini, the manage to nail that factor.Even the fourth wall breaking which may seem gimmicky at first, works well in opening  frank one way conversation between the audience and the main character.

Lead man Sidhu masterfully steers his complicated character convincingly through the whole messy deal. Shradda as usual impresses effortlessly, while Shalini Vadnikatti though good, finds herself a little short when it comes to the emotionally heavy sequences.  Seerat Kapoor chips in just fine with Rukhsar, a very interestingly written character that in my opinion, deserved a little more space and voice in the screenplay. Sampath and Jhansi plays the roles of Sidhu’s parents in graceful, convincing manner, with a delicately written scene showing their dynamics in a mature, no-frills manner. It was also an appreciable gesture of having the dubbing artists names alongside the actresses in the title credits.

KrishnaLeela03

The movie just about loses steam even with its mere 120-minute mark as the screenplay goes back and forth between the Leelas of this Krishna’s life, constantly shuffling between Vizag and Bangalore with a little Coorg detour. But Ravikanth keeps things light and constantly moving. And though the performance manages to sell the lead character’s predicament, the final speech disappointingly falls flat sticking out like a weak excuse. And also time writers realise that this lazy act of transforming their characters into overnight authors is getting a little too stale.

But these are minor quibbles in what is essentially a welcome addition to an otherwise ‘done-to-death’ romcom formula. Refreshing and sure-footed, it is worth spending a couple of hours checking out Krishna and his Leela, for an easy OTT watch.

– Joxily John

CHOKED movie review: Drainage Story!

Choked is Anurag Kashyap bringing his trademark styles into more relatable scenarios. The normal Kashyap fans might be disappointed that there are no bodies falling here, gaalis thrown around, or with the auteur hardly going into the dark gritty side of things that he is usually known to indulge in.

But that does not mean you do not see Kashyap at all in his latest Netflix exclusive.

Fine example is this fabulous scene where the couple is fighting over who said what as they wind down for the day. The husband and wife decide to let their respective ego take over the situation, with both not willing to back down on their version of the ‘truth’. And in between the two is their young son who is having a sound sleep. So, it starts off on that note, with the two whispering not wanting to wake up the kid.

But not for long. Because soon, the parents decide that it is best to drag their sleeping child into this tussle.  And they keep arguing, whispers now turned to full blown shouting, and amidst all this a child that keeps screaming that he wants to go back to sleep!

This scene is Kashyap at his best, except now he is exploring it in a relatable middle-class family setting. New territories for the maker, but fresher perspectives for the audience.  This time it is a middle-class Marathi residential area where their lives are closely interwoven.

And that is what Kashyap ventures into – part thriller, part satire territory. Choked, is Anurag Kashyap’s exploration into a bad marriage and an equally troublesome drainage, political or otherwise.

Written by Nihit Bhave, the film introduces us to the lives of a regular middle class lady Sarita (Saiyami Kher) who is the breadwinner to her family. Her husband Sushant (Roshan Mathews) is a musician who struggles to stick onto any job and spends his days almost doing nothing. She literally must slog it out and it does take the toll on the relationship. While Sarita she struggles out to make the ends meet, all her slacker husband welcomes her is with “why do we still have potatoes for dinner?”

Sarita, we find also dealing simultaneously with a trauma of a past event. One where the aspiring talent in her finds her wings of desire clipped thanks to a choke up at a talent show audition. The incident still haunts her to this day.

However, it all changes with the arrival of an unexpected night guest. Bundles of cash, rolled up and packed up, pops out of the clogged kitchen pipes much to the surprise of Sarita. She seems to have struck jackpot when the money keeps coming and she thankfully accepts them as a solution to the problems of her life. But she does not go on any spending spree. She uses it wisely and sparsely, saving up most of it for later.

Little does she know Modiji has other plans for her!

 

This is also where the structural shift happens. Kashyap brings the demonetisation into the mix and the movie halts down to make a social commentary on the ordinary lives and the immediate effects of the landmark decision on them. The woman who was too busy struggling to make a life to be bothered with politics until then, advises an aged customer at the bank much later that she should be seeking help and answers to all the troubles from the people who were voted into power.

You can’t help but laugh at the situation on how the demonetisation decision is received. On one hand, the husband, jobless and always shrugging his responsibilities at home, applaud the great leadership and the decision and the foresight of how the rich and corrupt will be affected oblivious to the faces of horror from his wife and neighbor whose lives and plans are crumbling down overnight.

The whole thing is structured right from the word go as a thriller, drawing you immediately into the narrative.

Kashyap uses music wonderfully to ramp up the scenes. It starts off adventurously with the ‘The Mark of Torro’ orchestral piece promising us an intriguing ride as we see the money being hidden intricately. This is followed with more jazzy percussion from Karsh Kale giving the sequences a distinct feel. Not much scope for songs , except for the chaos of the demonetisation set against a Nucleya-Benny Dayal tamil dance track ‘Nerungi’ and a ‘Achhe Din’ observation set to nursery rhymes in the track “500-1000”.

However, keeping the shift from thriller to social satire going on, Kashyap is unable to finally wrap it up with a convincing finale. For the free-wheeling, money dealing story fails to come with a fitting pay-off. It plays out more as one of convenience and makes the earlier issues we dealt with until then all seem irrelevant. Even the whole ‘Reddy’ angle all fails to contribute much to the final outcome.

So yes, as much as one has reasons to have some disappointments with the finale, there is still a lot this movie has going for it.  Like the screenplay and the acting that keeps you firmly engaged with the proceedings. And also some fine work by cinematographer Sylvester Fonseca with the framing of the tight interiors.

Saiyami Kher holds the fort with a wonderful performance in the lead role of Sarita. She embodies the character and sells it well.  Roshan Mathews, making his Hindi debut, does a decent job given the character that he was handed out to play. But the real scene stealer here is Amruta Subhash who hits it out of the park with her portrayal of the neighbor. Rajshri Deshpande chips in with a short role.

On a side note, it is surprising that it took until now for a movie to talk about demonetisation on celluloid in Bollywood. While other regional industries were bold enough to comment, joke or deal with this issue from 2016,  big brother Bollywood has only finally managed to even acknowledge the event. Thankfully, Kashyap is restrained and does not hijack the story to make it a propaganda film and is happy with the sly jabs every now and then.  But still again, it goes about to show how filmmakers are ‘choked’ into putting out their voices more freely out there.

As far as the film is concerned, Choked is more a film that deals with the strangles more than merely the struggles. It talks about the strangles money has on relationships, the strangles the government has on the lives of ordinary people, the strangles the corrupt few have on the general majority as the money flows from the top to the lower levels. Unfortunately, no plumber is going to fix the issue.  Neither will eating mushrooms. Unless of course, your idea of a leader is…Super Mario!

 

Cast: Saiyami Kher, Roshan Mathews, Amruta Subhash

Directed by Anurag Kashyap

Music score by Karsh Kale

Streaming now on NETFLIX

WHAT ARE THE ODDS? Movie Review: Bunty Aur Bubbly!

Bunty – well, we will get to that later!

Bubbly, however is Vivek. The leading lady of this tale. Yes, that is right, Vivek is a ‘SHE’. And we have this freewheeling, socially awkward schoolgirl deciding to bunk her scholarship exam when we first meet her. However, her misadventures also cost the head boy Ashwin (Karanvir) to miss his exam as well.Continue reading “WHAT ARE THE ODDS? Movie Review: Bunty Aur Bubbly!”