Netflix India to Officially Allow Login/Password Sharing from 15th April 2023

We all know that Netflix India is undergoing a state of flux and has been under pressure to show an increase in subscriptions, an important matrix for OTT platforms, but something for which the global platform has not seen considerable success compared to some of its competitors. The main reason for the same has been the high subscription costs, the highest across all OTT platforms in India.

Towards the end of 2021 the platform did undertake a price reduction across the 4 plans available in India. As a result the cheapest plan (mobile only) dropped to 149 Rs. monthly (from 199) and the costliest plan (premium) dropped to 649 Rs. monthly (from 799). Though initial reports from 2022 seemed to suggest that these price drops seemed to be helping the platform in India, apparently the reality seemed to be something else altogether.

Hence it was widely speculated that India along with several other key markets for Netflix, could soon see a more rational pricing pattern. This was expected to come into effect towards the end of 2022 or early 2023. Now into the 2nd quarter of 2023, there are people still waiting  eagerly for the announcement of a revised pricing structure, something that is expected to bring a lot more cheer for potential subscribers.

Indian consumers have been largely depending on login and password sharing between friends and relatives, as a mechanism to access Netflix. It is very common to see one person paying for the subscription and sharing the same with 3-4 other friends or family members, the only way by which perhaps they can afford to access the platform. This phenomenon isn’t unique to India alone and has also existed in some other price sensitive markets.

The platform has from time to time indicated that they are studying ways and means to curb this practice. But no one took this seriously, until a few weeks ago when it was being reported that Netflix is planning to take steps to prevent password sharing. This was something that took people by surprise, especially those who were waiting for the new pricing plan. Just when it appeared to confuse people, there’s something now to cheer for & it’s probably the best thing that Netflix India has probably done or planned to do so far.

Netflix India now apparently has decided not to prevent password sharing, rather they plan to officially allow login and password sharing for the Indian market. As per an official source (who chose not to be identified), this should come into practice from 15th April 2023 and the team is contemplating an official announcement. But there is also a suggestion that probably they may not announce this publicly, but do so silently and use this as a tactic to gain more subscribers in India, till their revised subscription plans are ready to be announced.

The Netflix source goes to further add that “we at Netflix India are committed to providing the best of entertainment to our subscribers in India and will ensure that our focus remains on adding more subscribers in the most efficient manner.”

Now if this is not something to be happy to be about this weekend, then what is? Well, you are not alone then as we at MAM would probably welcome such news as well. At this moment here’s wishing all of you a very Happy April Fool’s Day Ha Ha Ha 😀 !!!

P.S- The whole post is intended only as an April Fool’s Day joke and not to be taken seriously.

AK vs AK (2020 Netflix Film): Bas Kar Bey

The world has moved on but clearly Anurag Kashyap and his coterie have not. Way before one of our most influential leaders (whose followers are known to be bhakts), Kashyap cracked the formula on Twitter by abusing everyone and he could do better, but when it came to delivering Kashyap does not have a great record. Testimony to this fact is this movie (AK vs AK) where talks more about Allwyn Kalicharan, his shelved film than the films that he made. Continue reading “AK vs AK (2020 Netflix Film): Bas Kar Bey”

A Perfect Crime (2020): Who Killed Rohwedder?

A Perfect Crime is the first documentary to come out from Netflix’ German production team. It deals with the assassination of Detlev Karsten Rohwedder.  As Indians for us, the early 90’s was a period of turmoil with socialist policy combined with licence raj that had crippled the nation on the verge of bankruptcy, forcing the Indian government to open up to the market. In three decades after the forced reforms, India still grapples to maintain balance with socialism and capitalism due to vote bank politics. Even the recent right-wing government of India has embraced a more socialist approach.Continue reading “A Perfect Crime (2020): Who Killed Rohwedder?”

Serious Men (2020 Netflix Original) Movie Review: The Angst of India’s Voiceless

Serious Men releases at a time, when the Uttar Pradesh state machinery has gone all out and try to cover up the Hathras tragedy that has been in the headlines of late. It is also interesting that it comes at a time when filmmakers like Pa. Ranjith and Nagaraj Manjule are giving voice to the Dalits of India. 

Serious Men is based on the novel of the same name by Manu Joseph. It tracks the journey of resourceful Ayyan Mani (Nawazuddin Siddiqui) who works at a prestigious scientific organisation in Mumbai as a PA for his boss Acharya (Naseer). Both come from different class and different caste while Ayan is from the lower caste, his boss belongs to the uppermost caste.Continue reading “Serious Men (2020 Netflix Original) Movie Review: The Angst of India’s Voiceless”

CHOKED movie review: Drainage Story!

Choked is Anurag Kashyap bringing his trademark styles into more relatable scenarios. The normal Kashyap fans might be disappointed that there are no bodies falling here, gaalis thrown around, or with the auteur hardly going into the dark gritty side of things that he is usually known to indulge in.

But that does not mean you do not see Kashyap at all in his latest Netflix exclusive.

Fine example is this fabulous scene where the couple is fighting over who said what as they wind down for the day. The husband and wife decide to let their respective ego take over the situation, with both not willing to back down on their version of the ‘truth’. And in between the two is their young son who is having a sound sleep. So, it starts off on that note, with the two whispering not wanting to wake up the kid.

But not for long. Because soon, the parents decide that it is best to drag their sleeping child into this tussle.  And they keep arguing, whispers now turned to full blown shouting, and amidst all this a child that keeps screaming that he wants to go back to sleep!

This scene is Kashyap at his best, except now he is exploring it in a relatable middle-class family setting. New territories for the maker, but fresher perspectives for the audience.  This time it is a middle-class Marathi residential area where their lives are closely interwoven.

And that is what Kashyap ventures into – part thriller, part satire territory. Choked, is Anurag Kashyap’s exploration into a bad marriage and an equally troublesome drainage, political or otherwise.

Written by Nihit Bhave, the film introduces us to the lives of a regular middle class lady Sarita (Saiyami Kher) who is the breadwinner to her family. Her husband Sushant (Roshan Mathews) is a musician who struggles to stick onto any job and spends his days almost doing nothing. She literally must slog it out and it does take the toll on the relationship. While Sarita she struggles out to make the ends meet, all her slacker husband welcomes her is with “why do we still have potatoes for dinner?”

Sarita, we find also dealing simultaneously with a trauma of a past event. One where the aspiring talent in her finds her wings of desire clipped thanks to a choke up at a talent show audition. The incident still haunts her to this day.

However, it all changes with the arrival of an unexpected night guest. Bundles of cash, rolled up and packed up, pops out of the clogged kitchen pipes much to the surprise of Sarita. She seems to have struck jackpot when the money keeps coming and she thankfully accepts them as a solution to the problems of her life. But she does not go on any spending spree. She uses it wisely and sparsely, saving up most of it for later.

Little does she know Modiji has other plans for her!

 

This is also where the structural shift happens. Kashyap brings the demonetisation into the mix and the movie halts down to make a social commentary on the ordinary lives and the immediate effects of the landmark decision on them. The woman who was too busy struggling to make a life to be bothered with politics until then, advises an aged customer at the bank much later that she should be seeking help and answers to all the troubles from the people who were voted into power.

You can’t help but laugh at the situation on how the demonetisation decision is received. On one hand, the husband, jobless and always shrugging his responsibilities at home, applaud the great leadership and the decision and the foresight of how the rich and corrupt will be affected oblivious to the faces of horror from his wife and neighbor whose lives and plans are crumbling down overnight.

The whole thing is structured right from the word go as a thriller, drawing you immediately into the narrative.

Kashyap uses music wonderfully to ramp up the scenes. It starts off adventurously with the ‘The Mark of Torro’ orchestral piece promising us an intriguing ride as we see the money being hidden intricately. This is followed with more jazzy percussion from Karsh Kale giving the sequences a distinct feel. Not much scope for songs , except for the chaos of the demonetisation set against a Nucleya-Benny Dayal tamil dance track ‘Nerungi’ and a ‘Achhe Din’ observation set to nursery rhymes in the track “500-1000”.

However, keeping the shift from thriller to social satire going on, Kashyap is unable to finally wrap it up with a convincing finale. For the free-wheeling, money dealing story fails to come with a fitting pay-off. It plays out more as one of convenience and makes the earlier issues we dealt with until then all seem irrelevant. Even the whole ‘Reddy’ angle all fails to contribute much to the final outcome.

So yes, as much as one has reasons to have some disappointments with the finale, there is still a lot this movie has going for it.  Like the screenplay and the acting that keeps you firmly engaged with the proceedings. And also some fine work by cinematographer Sylvester Fonseca with the framing of the tight interiors.

Saiyami Kher holds the fort with a wonderful performance in the lead role of Sarita. She embodies the character and sells it well.  Roshan Mathews, making his Hindi debut, does a decent job given the character that he was handed out to play. But the real scene stealer here is Amruta Subhash who hits it out of the park with her portrayal of the neighbor. Rajshri Deshpande chips in with a short role.

On a side note, it is surprising that it took until now for a movie to talk about demonetisation on celluloid in Bollywood. While other regional industries were bold enough to comment, joke or deal with this issue from 2016,  big brother Bollywood has only finally managed to even acknowledge the event. Thankfully, Kashyap is restrained and does not hijack the story to make it a propaganda film and is happy with the sly jabs every now and then.  But still again, it goes about to show how filmmakers are ‘choked’ into putting out their voices more freely out there.

As far as the film is concerned, Choked is more a film that deals with the strangles more than merely the struggles. It talks about the strangles money has on relationships, the strangles the government has on the lives of ordinary people, the strangles the corrupt few have on the general majority as the money flows from the top to the lower levels. Unfortunately, no plumber is going to fix the issue.  Neither will eating mushrooms. Unless of course, your idea of a leader is…Super Mario!

 

Cast: Saiyami Kher, Roshan Mathews, Amruta Subhash

Directed by Anurag Kashyap

Music score by Karsh Kale

Streaming now on NETFLIX

Makers of Delhi Crime – FilmKaravan Originals release their first feature presentation What Are The Odds? which is now streaming on Netflix, worldwide

FilmKaravan Originals, the producers of the Netflix Original Delhi Crime are in it for the long haul. The much talked about taut thriller based on the investigation of the 2012 Delhi gang rape case had been widely praised and lauded by critics and audiences alike.  Moving to a completely different turf, FilmKaravan Originals, , now releases its second offering, a full-length feature film titled, What Are The Odds?, exclusively on Netflix worldwide. The film is also backed and co-produced by matinee idol Abhay Deol while reprising a pivotal role of a rock star in the film.Continue reading “Makers of Delhi Crime – FilmKaravan Originals release their first feature presentation What Are The Odds? which is now streaming on Netflix, worldwide”

WHAT ARE THE ODDS? Movie Review: Bunty Aur Bubbly!

Bunty – well, we will get to that later!

Bubbly, however is Vivek. The leading lady of this tale. Yes, that is right, Vivek is a ‘SHE’. And we have this freewheeling, socially awkward schoolgirl deciding to bunk her scholarship exam when we first meet her. However, her misadventures also cost the head boy Ashwin (Karanvir) to miss his exam as well.Continue reading “WHAT ARE THE ODDS? Movie Review: Bunty Aur Bubbly!”

JIO MAMI WITH STAR FILM CLUB: PREMIERE OF Q’s BRAHMAN NAMAN IN COLLABORATION WITH NETFLIX

The Jio MAMI film club’s second installment – The India Premiere of Brahman Naman held on Monday, June 27th was a rousing success. Audi 3 at PVR Icon, Versova was packed with film club members from across the city and prominent personalities from the film industry such as actors Vicky Kaushal, Rajkumar Rao, Ranvir Shorey, Shriya Pilgaonkar, Tillotama Shome, Tannishtha Chatterjee and Sobhita Dhulipala, stand up artists Abish Mathew, Aditi Mittal, Naveen Richard, filmmaker Neeraj Ghaywan and producer Guneet Monga. Also present at the screening were the cast and crew of Brahman Naman.Continue reading “JIO MAMI WITH STAR FILM CLUB: PREMIERE OF Q’s BRAHMAN NAMAN IN COLLABORATION WITH NETFLIX”