Its time for Regional Cinema to finally take a bow.While the OST of films like Vinnaithaandi Varuvaayaa have in the recent past managed to get noticed across the Country, generally regional films and their music do not really transcend to a Pan Indian audience. Of course there is an occasional ” Appadi Podu” ( from Gilli ) or “Aa Ante Amalapuram” ( from Arya ) which are still popular even today in far off Mumbai.But with the upcoming Tamil movie 3 directed by Aisharwaya Dhanush and starring her husband Dhanush & Shruti Hassan in the lead,things have completely reached new levels of reach & recognition.
3 is a film which has music by newcomer Anirudh and a special promo video of one of the songs from the film ‘ Why this Kolaveri Di?’ ( Kolaveri= murderous rage ) has become a rage on the internet in less than 2 days of its presence on the World Wide Web. In a special promotional drive Sony Music has come up with a brainwave i.e to showcase the song and the video shows Dhanush singing the song and also has him jamming informally with Aishwarya, Shruti Hassan and Anirudh. With 5 lakh + hits in about 2 days, the power of the internet is being fully harnessed by the team of 3. Dhanush and Anirudh seem to have a winner on their hands all right.
Dhanush seems to have had a blast while singing this number and I’m sure anyone and everyone will agree with me on seeing the video. 3 is likely for release in January 2012 and the teaser trailer of the film will be released in theatres along with Dhanush’s Mayakkam Enna which releases on Nov 25th. We at MAM will showcase it indeed and till then enjoy this video and yeah “ Why this Kolaveri Di”? 🙂
And now with the song everywhere around you, be it the internet, FM Radio, News Channels and even MTV here are the lyrics for all of you to sing along 🙂
Yo boys I am sing song
soup song
flop song
Why this kolaveri kolaveri kolaveri i
Why this kolaveri kolaveri kolaveri di
rhythm correct
Why this kolaveri kolaveri kolaveri di
maintain this
Why this kolaveri…aaa…di
distance la moonu moonu
moon-u color-u white-u
white background night-u night-u
night-u color-u black-u
Why this kolaveri kolaveri kolaveri di
Why this kolaveri kolaveri kolaveri di
white skin-u girl-u girl-u
girl-u heart-u black-u
eyes-u eyes-u meet-u meet-u
my future dark
Why this kolaveri kolaveri kolaveri di
Why this kolaveri kolaveri kolaveri di
maama notes eduthuko
apdiye kaila snacks eduthuko
pa pa paan pa pa paan pa pa paa pa pa paan
sariyaa vaasi
super mama ready
ready oneee twooo three four
whaa wat a change over mama
ok mama now tune change
kaila glass
only english..
hand la glass-u
glass la scotch-u
eyes-u full-aa tear-u
empty life-u
girl-u come-u
life reverse gear-u
lovvu lovvu
oh my lovvu
you showed me bouv-u
cow-u cow-u holy cow-u
i want u hear now-u
god i m dying now-u
she is happy how-u
this song for soup boys-u
we dont have choice-u
why this kolaveri kolaveri kolaveri di
why this kolaveri kolaveri kolaveri di
why this kolaveri kolaveri kolaveri di
why this kolaveri kolaveri kolaveri di
flop song
And now after rocking the entire Nation with Kolaveri Di, Dhanush is now out with his tribute to Sachin Tendulkar with a music video for Boost. The song is written,sung & composed by Dhanush and the music video also features Anushka,the well known Telugu&Tamil actress.
Check out the video-
mad about moviez.in 
I really loved this song…..fantastic!!…
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I have not hit the repeat button yet, but the groove is catchy….
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Girish,Ajay- the song just grows on you, very good indeed!!!
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This is called marketing! How much did this cost, peanuts! Yes the song is catchy but the marketing team was smart enough to release this video so early. And you have a certain Mr. Gajendra Ahire’s 22nd film releasing next friday and not a descent video of any song on youtube yet. And the songs of the film are by Illaiayaraja. They should have sold the film on his name by now!
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You are right Rasik-this is the power of marketing&viral marketing to be specific. This is a classic case to be benchmarked with by others who really feel that their film has killer music but the public doesn’t even get to know of it !!!
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Sethu and Rasik, I would beg to disagree a little. It is not just about marketing, I think the song hits all the right notes as to what people are looking for. It has an element of surprise, absurdity, innocence, backed up by a very nice tune that makes it accessible to a much wider audience. The inherent humour in the song is very infectious and likeable.
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I am not undermining the merits of the song, but just comparing the promotional strategies.
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this was really good…..
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1
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Super lyrics maama..
Moon shines because of darkness of night..
I think secret behind its popularty is its simplicity…
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Super song. 10000 likes
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nice lyrics. I have copied it over my post.. 🙂
http://umeshpatil.wordpress.com/wp-admin/post.php?post=1166&action=edit&message=1
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I realy enjyd ths sng
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my child say bai tis kolameri kolamery de ………….. fantastic song with tune
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