Shah Rukh Khan – The name itself spells a big film, if not a good film. Over the years, many have complained arduously about Khan’s lack of efforts in picking scripts and films, and intermittently succumbing to rehashed concoctions or sub par servings, packaged, garnished and decorated well enough to be shoved down your throat via extensive marketing. Some of this marketing has made people averse to watching his films or similar star vehicles, while others continue to feed on them raking in the numbers. But things changed with Dilwale, in December 2015. When another biggie clashed with it, Dilwale suffered and the numbers tapered into an abyss faster than SRK would have imagined.
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