Earlier this month our website Mad About Moviez (MAM as we fondly refer to it) turned a grand decade old, having started operations way back in 2011 around this time. Back then the portal came up to fill a void of sorts, after the fantastic PFC (Passion For Cinema) shut down in the summer of 2011. With like minded film buffs like Ashwin Varma, Ajay Nair and Aditya Savnal joining me with the same mindset and enthusiasm, we began MAM in a small way. Though we did not set out with any particular goals, we soon realized that a portal like ours needed one or more focus areas. Covering conventional Bollywood and Hollywood cinema was thus relegated to the background, as we realized that doing justice to these broad areas would be tough. We were anyways late entrants and there were big, popular film websites with whom we would have to compete with.