The Myth Of Regional Cinema’s Market Potential and Audience

This was going to be a comment on Sethumadhavan’s post on regional cinema. As my comment was getting longer, I thought it would be great to write a post. Here are my views on regional film and why it is failing to reach out.Continue reading “The Myth Of Regional Cinema’s Market Potential and Audience”

Regional Cinema: What Prevents it from Reaching out to a Wider Audience?

Lijo Jose Pellissery’s recent Malayalam film Angamaly Diaries has become an online favourite over the last couple of weeks or so. Thanks to screenings supported and promoted by filmmaker Bejoy Nambiar, people at 1018mb went on to organize a few screenings of the film in Mumbai. And there are already a couple of screenings lined up later this month. One has seen audiences thronging these screenings, this includes members of the film fraternity as well as media circle, and nearly everyone has only good things to talk about the film. It also helped that Lijo Jose Pellissery himself and a few others from the Angamaly Diaries team have been present for these screenings, indulging in a Q & A with the audience later on.  This is not the first time that something like this is happening. It has happened in the past with Lijo’s own Malayalam film, Amen (2013). Once again it was thanks to a screening arranged by Bejoy Nambiar that people started talking about the film.Continue reading “Regional Cinema: What Prevents it from Reaching out to a Wider Audience?”

How to revive the Malayalam film industry?

Kerala is a film loving state, it was the only state in India where one could see Baahubali in Hindi, Tamil, Telugu and Malayalam. It has film societies and a film festival which is better than IFFI and on par with MAMI, yet the Malayalam film industry continues to struggle.Kerala is a state where Hollywood movies, Tamil, Bollywood and even Telugu films are accepted. It is a state where rickshaw drivers will discuss Fellini with you, yet somehow the business of Malayalam movies has not grown to it’s potential.Here in this post I have tried to identify the pain areasand tried to give a few solutions for the same. My three areas of focus are exhibition,distribution of content and promotion of content.Continue reading “How to revive the Malayalam film industry?”

Releasing an Independently Made Film: My Experience with “The Path of Zarathustra”

At the very outset I’d like to begin this write-up by admitting that I am no expert on movie marketing or film distribution, far from it in fact. However these are indeed subjects close to my heart and I am happy that I’m in a position to continuously learn and improve in the same. While I’m partly a media professional as I write for MAM and elsewhere on cinema, I am very transparent in admitting that I’ve always wanted to work in films directly as well. Over the last few years ever since I quit the comfort of a secure corporate career, I’ve tried various routes to break in via both the conventional and unconventional routes. While the prospect of working with a good studio/production house always excited me, considering that the brand in question and the projects associated thereby would help me improve my learning, I realized that it is not easy to break in to that space.Continue reading “Releasing an Independently Made Film: My Experience with “The Path of Zarathustra””

Movie Re-Distribution- An area of Potential

Traditional Movie Distribution Flow

As a sales and marketing professional as well as a film lover, film distribution has always been an interesting topic for me. It was a few months ago when I was doing a project on film distribution for an entertainment firm, that I realized the potential of the subject.At the very outset I wish to specify what I mean by movie- redistribution. Here I am referring to the entire gamut of activities that a production/distribution firm involves in with respect to a specific movie after the initial theatrical run of the movie is over.For example once the initial theatrical run of RNBDJ is over, whatever YRF does to keep the movie alive among the movie viewers is what I’m referring to here.Continue reading “Movie Re-Distribution- An area of Potential”