I&B Ministry Meets Global Bigwigs At Cannes To Boost Indian Cinema’s International Presence

 Given the Ministry of Information and Broadcasting’s (I&B) crucial and effective role in the development of the film sector in India, especially the International Film Festival of India (IFFI), the Film in India initiative of the Film facilitation Office (FFO), the National Film Development Corporation’s (NFDC) Film Bazaar, the NFDC tied up with Marco Muller – Artistic Director,  Pingyao International Film Festival, to introduce these initiatives to acclaimed international filmmakers and representatives of various National Bodies from Countries that have an international co-production with India.

Speaking on this occasion, the Joint Secretary, Ministry of I&B, said “This meeting enabled us to introduce internationally celebrated filmmakers to IFFI, which is in its 48th year and thus showcase the latest critically acclaimed films. We would be delighted to have these eminent personalities conduct master classes and workshops in Film Bazaar and visit different locations in India, which is in sync with our Film in India initiative under the aegis of the Film Facilitation Office. We also had the opportunity to speak about international collaboration between talent and co-creation of content since we have signed coproduction treaties with several countries.

He also went on to inform the filmmakers that the setting up of the National Centre of Excellence in Animation, Visual Effects and Comics in Mumbai and a new Film and Television Institute in the North Eastern State of Arunachal Pradesh, will enhance the skill of the film sector. The congregation was also informed of the Ministry’s ambitious National Film Heritage Mission through the National Film Archives based in Pune and the National Museum of Indian Cinema in Mumbai under the aegis of Film Division, as an endeavour on the part of the Government’s effort to preserve the century old cinematic heritage of the country. The meeting also discussed how the Directorate of Film Festival could promote Indian cinema across various cities in the UK and Poland and at the same time give their films a footprint in India.

His Excellency the Ambassador of India to France, Dr Mohan Kumar who was present during the deliberations said, “We had very useful discussions centered around two fundamental objectives: how to achieve greater visibility for Indian Cinema worldwide and how to promote India as a destination for foreign movies. Discussions with Directors, Producers and Policy-makers from UK, Italy, Poland Germany and China proved fruitful and a possible road map to increase the global footprint did emerge”.

Dr Mohan Kumar, Indian Ambassador to France and Mr Ashok Kumar Parmar, Joint Secretary (Films) I&B Ministry address media at the India Pavilion at Cannes 2017

Names of the International Filmmakers and Delegates in attendance at the India Pavilion of the Ministry of I&B

1. Fatih Akin (Director/Producer – Germany)

2  Nurhan Sekerci (Producer – Germany)

3. Bady Minck (Director/Producer – Austria/Luxembourg)

4. Simone Gattoni (Director/Producer – Italy)

5. Heather Stewart (Creative Director – British Film Institute)

6. Izabela Kiszka-Hoflik (Head of Film production and Project Development – Polish Film Institute)

7. Michel Pradier and Marielle Poupelin – Telefilm Canada

About the India Pavilion

The India Pavilion is organized by the National Film Development Corporation Ltd (NFDC) on behalf of the Ministry of Information & Broadcasting. The India Pavilion is set-up by the NFDC at the Cannes Film Festival. The Pavilion is a fully equipped and functional business center during this period and provides Indian delegates with an opportunity to meet and conduct business with leading members of the international film fraternity. The Pavilion shall host knowledge sessions with various filmmakers and also facilitates the publicity of films produced by Indian filmmakers. The Corporation has published an India Guide with details of Indian professionals registered with the Cannes Film Festival & Market.

About the Ministry of Information and Broadcasting


The Ministry of Information and Broadcasting, through mass communication media—radio, television, films, press and print publications, advertising and traditional modes of communication such as dance and drama—plays an effective role in helping people have access to free flow of information. It is the apex body for formulation and administration of rules, regulations and laws for the same.

It also caters to the dissemination of knowledge and entertainment to all sections of the society, striking a careful balance between public interest and commercial needs, in its delivery of services. It is responsible for international co-operation in the fields of mass media, films and broadcasting, and interacts with its foreign counterparts on behalf of the Government of India.

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