India’s ‘PLACEBO’ Picked Up By Netflix for the World



  • Directed by Abhay Kumar the film has garnered worldwide appreciation and bagged numerous accolades
  • The documentary is one of India’s first Hybrid documentaries
  • The deal struck by FilmKaravan, will see the documentary film available worldwide, currently already available in over 20 countries

placebo-posterThis marks one of the only few documentary films from India to see its way to the Netflix platform. A riveting documentary, the film is one of India’s first ever Hybrid documentaries that brings to light a rarely seen perspective of academic excellence- pressure and isolation. The film has already bagged top honors at numerous film festivals word wide including the coveted Special Jury award at the EBS documentary festival and official selections at IDFA, HotDocs and MIFF among numerous others.

Commenting on the partnership director Abhay Kumar said “The odds were always against us while making the film. Archana and I today, mark a momentous occasion where the film is opening up to the world on one of the best digital platforms. This is where the second journey of the film starts, and we are every curious to see the path it carves for itself.” 

“Placebo is a story that had to be told and it deserves a home that justifies its message and brings it to the largest possible audience and Netflix is the perfect platform for it. FilmKaravan is proud to be a part of this journey.” Added Apoorva Bakshi, Head of Original Production and Partnerships, FilmKaravan

The film that has found tremendous support and appreciation including from Arundhati Roy, winner Man Booker Prize for ‘The God of Small Things’ who said   “Placebo is an important, deeply moving, stunningly made film. It’s omissions, particularly on the question of caste and gender, are egregious and some might even say unpardonable. And yet the insight it offers into what students in this country are going through—even the brightest, luckiest ones—is searing. Be provoked by it, quarrel with it, love it, hate it. But see it. I am so glad that I did.” 

About Storyteller Ink. 

Storyteller Ink. has been a collective formed of Abhay Kumar, Archana Phadke and Shane Mendonsa.  Their collaborative, personal approach towards filmmaking has been slowly creating its niche following amongst film buffs all over the world, and the release of ‘Placebo’ marks the triumph of a five year collaboration on the project.

About FilmKaravan 

FilmKaravan is a consolidated distribution, marketing and delivery service house , bringing premium South Asian content to the world of digital. The company exclusively represents over 40 studios including Yash Raj Films, Dharma Productions, Excel Entertainment, Vishesh Films, Sony Entertainment Television, Viacom Motion Pictures and also some of the strongest voices in independent cinema.

With a catalogue of over 1000 titles, FilmKaravan packages and delivers content to all major platforms including Netflix, Amazon, Google Play and 22 others across the globe. Whether it is a studio giant or a guerilla filmmaker, FilmKaravan believes in going the distance and customizing the digital release of every type of content that passes through its pipeline.

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