The 17th edition of Jio MAMI Mumbai Film Festival, in association with the STAR India, has taken place in Mumbai amidst much glamour and glitz. The festival showcased an impressive boutique of cutting-edge independent projects, avant-garde art house films, alongside genre offerings from Bollywood and Hollywood, with a focus on international cult films. The seven-day film festival celebrated the diversity of Indian and international cinema and came to an end on 5th November.Heading the international communications strategy for the Jio MAMI Mumbai Film Festival is young, award-winning NRI entrepreneur and CEO of Sterling Media, Natasha Mudhar. The London headquartered business and communications consultancy with offices in India is at the forefront of various international campaigns to engage and connect global audiences for a myriad of clients which include countries, corporates, charities, governments, celebrities and business leaders.Sterling Media is recognised as one of the first international communication agencies to have introduced Indian Cinema to a global audience. 15 years on, Sterling maintains its leadership position of being the first port of call for studios, Indian film personalities, and commercial, independent and cross-over film filmmakers to curate inspiring launch campaigns for Indian film and entertainment projects.

Speaking about the positive response the festival has received internationally, Natasha Mudhar, said: “I am truly honoured to be working with Anupama Chopra to take her breakthrough vision for the Jio MAMI Film Festival to global shores. It is the most revered Indian film festival of its kind and is just as eclectic, dynamic and imaginative as the city that hosts it.

 From Sterling’s inception 20 years ago, it has been our mission to raise the profile of the world’s largest film industry to international audiences, and with that to break boundaries, unearth new audiences and create a zeitgeist.

The Jio MAMI Film Festival is emerging as a juggernaut and I congratulate the efforts of everyone involved, especially Anupama and Kiran”, she added.

Anupama Chopra, the Festival Director of the 17th Jio MAMI Mumbai Film Festival, tweeted Sterling Media about their support. “I would Like to thank Sterling Media, especially Natasha Mudhar, for ensuring the sound of Mumbai Film Fest is heard across the world.”

 Other members of the new Board of Trustees of MAMI are filmmakers Farhan Akhtar, Zoya Akhtar, Karan Johar, Vishal Bharadwaj, Vikramaditya Motwane, Dibakar Banerjee, Actors Riteish Deshmukh and Deepika Padukone, Mr. Anand Mahindra, Chairman & MD, The Mahindra Group, Mr. Ajay Bijli, Chairman and MD, PVR Ltd, Mr. Siddharth Roy Kapur, MD, Disney and Mr. Manish Mundra, Founder and CEO, Drishyam Films.

Recently, Natasha was awarded Media Professional of the Year at the prestigious Asian Media Awards in London, for her work in promoting Indian cinema globally and directing the Global Goals campaign in India. The Global Goals campaign is conceived by filmmaker Richard Curtis and supported by the United Nations and Bill & Melinda Gates Foundation.

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